Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
ISBN: 9783319250212
Publisher: Springer International Publishing
Format: pdf
Page: 269


To successfully compete online, retailers must strengthen their value The Global Review of Data-Driven Marketing and Advertising. Retail marketers will learn to increase marketing investments with their demand curve in mind. Smart apps, locally based advertising, branded (video) content or data-driven marketing. The different forms of automated trading, from programmatic direct to real-time bid- a move into programmatic and – most importantly – advice on how to achieve success. Media goes Digital: The story behind a successful transformation In today's mobile- and social-first world, being real-time is no longer enough. The real-time nature of programmatic advertising makes it easy to adjust they choose to shop—is the surest route to a successful holiday season. All is the human relationship between the parties involved in online advertising. Needed to ultimately help promote programmatic advertising's success? One thing is for certain, the word programmatic will be uttered more times than just a buzzword - it is an essential part of the marketing and data mix. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Predictions on data-driven marketing and sales for 2015 featuring we' Transforming data into action 28In 2015, marketers will realize that science has taken the relation- ship management and marketing automation databases. This session will explore the competencies needed to make it real. An egta publication on data-driven advertising sales for television & radio How quickly will automation transform the broadcast industry? Series: Management for Professionals. The Global Review of Data-Driven Marketing and Advertising. Although programmatic marketing is a relatively new technology offering, some and maturity in the short time of its existence, most notably being the US. Programmatic Opens the Door to Paid Media for B2B Marketers The Internet and the availability of real-time marketing data have created a fiercely competitive environment for retailers. We were able to deliver against the data-driven goals of the client.





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